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Demand Side Platforms (DSPs) are technologies used by agencies, trading desks and advertisers. They are connected to inventory sources (Ad-Exchanges, Ad-Networks, Sell Side Platforms or SSP) and are used to fueled the automation of media buying processes:

  • Aggregate available ad space inventory to advertisers
  • Offer tools for planning and preparing ad campaigns
  • Provide targeting options by categories, similar profiles or through third-party data (ex. Data Management Platform)
  • Send queries to the Sell Side Platforms (SSP) to check availability
  • Optimize bid strategies based on location, requested format, targeted segments, and business models
  • Provide tools for analyzing and reporting ad campaign performance.

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