An emailing solution will enable you to manage all communications by email, from creation to delivery:
Commercial, promotional or informational email: these advertising emails are generated in order to promote products, services, or a particular event.
Trigger marketing: these notification emails are sent according to a triggering event (1st purchase, abandonment of basket, etc.). The objective is to accompany, reactivate and convert the prospect.
Transactional emails: these emails generally serve to reassure the customer after a commitment (purchase, registration, etc.) and accompany them in the course of the journey (payment, validation of the order, shipment, etc.).