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A Sell Side Platform (SSP) is a solution for automating the sale of advertising space in real-time and is linked to numerous inventory sources (Ad-Exchanges, Ad-Networks, Demand Side Platforms or DSPs). A DSP for advertisers, it enables content publishers to automate the entire media sales process:

  • It centralizes all inventories available for sale
  • It applies the principle of yield management, aka maximizing turnover taking into account, in particular, the rate of filling of an inventory and the proposed price level
  • It offers analysis and reporting tools on the behavior of Internet users (clicks, keywords, place of consultation, etc.), the media used (mobile, tablet, connected TV, computer, etc.) (Application iOS or Android, browser used, etc.).

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